Founded in 2023 by Ally Thomson, Primary is a digital marketing agency specialising in a range of services from creative copywriting and social media strategy to SEO and website optimisation. Driven by a passion for storytelling, Primary transforms data-driven insights and innovative creativity into compelling narratives that resonate deeply with audiences.

At the core of every successful business is a compelling story waiting to be told. We're dedicated to giving your brand the powerful voice it deserves, crafting stories that resonate and create lasting connections. Our goal? To drive results through memorable connections.


Ally's journey in digital marketing as spanned strategic roles with fast-growing startups and established corporate clients, grounded by a strong academic foundation with a Bachelor in Commerce, majoring in Marketing.

The inception of Primary was fuelled by her passion for storytelling, leveraging data-driven insights and inventive creativity to create narratives that don't just reach, but deeply resonate with audiences. At Primary, Ally’s vision is clear—to transform standard engagements into meaningful connections that elevate brands.