Navigating TikTok:
How to get out of the 200 view jail

TikTok has revolutionised the way we consume video content, but getting stuck in the dreaded "200 view jail" can be frustrating for new and seasoned creators alike. If your videos are consistently hitting a wall at around 200 views, you're not alone. Here’s how to enhance your strategy and ensure your content reaches a broader audience.

Here’s how you’re going to get out of the 200-view jail:
Understand the Algorithm:
One thing we know for sure is that TikTok's algorithm favours engagement. When your video gets interactions like comments, shares, and likes quickly after posting, it tells TikTok that your content is engaging, prompting the platform to promote it further.

Optimise Your Content:High-Quality Videos: Ensure your videos are visually appealing with good lighting and clear audio.
Authentic Content: Keep your videos genuine, as if you're sharing a story with a friend. This authenticity can make videos go viral.
Catchy Start: Capture attention within the first few seconds to retain viewers.
Use Trending Sounds and Hashtags: Leverage trending sounds and relevant hashtags to increase your discoverability.Engage With Your Audience:

The most important step by FAR: Engage, Engage, Engage.

Before Posting:
Spend 10 minutes engaging with similar content to warm up the algorithm. It’s as simple as liking and commenting on videos that align with your content and niche, and the type of audience you’re trying to engage with. 
After Posting: Continue to engage to maintain momentum, increasing the likelihood of breaking out of the 200-view limit.
Call to Action: A simple but always effective marketing tool. Start your post with a catchy question or statement that encourages viewers to interact with your content.
Respond to Comments: This step is so easily overlooked. Don’t forget to engage with comments on your videos - it not only builds community but also boosts engagement (and most importantly gets you out of that TikTok jail)
Post Consistently:Consistency is key on TikTok. Regular posting keeps your audience engaged and gives you more chances to get noticed by the algorithm.
Analyse and Adapt:Use TikTok's analytics tools to understand what works. Look at successful videos and try to identify patterns or elements that you can replicate in future content.
Collaborate:Collaborating with other TikTok creators can expose your content to a broader audience. You can do this through duetting or stitching videos, and if you hang out with other creators; post about it.

Escaping the 200 view jail on TikTok involves a mix of creativity, engagement, and strategic planning. By understanding the platform's mechanics and optimising your content and interaction, you can increase your chances of reaching a wider audience. Remember, every viral creator started somewhere, and with persistence, your next video could be the breakthrough you've been waiting for.

At Primary, we specialise in creating digital strategies that resonate and engage audiences across platforms like TikTok. Ready to grow your brand’s digital presence on TikTok and aren’t sure where to start? We’re here to help. Learn more about our services here.